Case studies

Product recommendations on the website

3 months
Microsoft SQL Server, R, JavaScript, HTML


In connection with the development of the Internet sales channel, one of the retailers wanted to enrich its website with product recommendations.


Based on the basket analysis, a recommendation engine was built to power the website. The system fully integrates with the website, enabling its dynamic modification in accordance with recommended scenarios.


  • Conversion increase by almost 14% (compared to the control group with disabled recommendations)
  • Increase in basket value by over 11%

Data sources:

  • Transaction data
  • Product data and business rules
  • Data on traffic on the website